{"id":9164,"date":"2024-09-16T08:49:16","date_gmt":"2024-09-16T06:49:16","guid":{"rendered":"https:\/\/dwm.uksw.edu.pl\/2024\/09\/16\/szkolenie-pt-promocja-uczelni-za-granica-jak-pozyskac-studenta\/"},"modified":"2024-10-04T14:59:53","modified_gmt":"2024-10-04T12:59:53","slug":"szkolenie-pt-promocja-uczelni-za-granica-jak-pozyskac-studenta","status":"publish","type":"post","link":"https:\/\/dwm.uksw.edu.pl\/en\/2024\/09\/16\/szkolenie-pt-promocja-uczelni-za-granica-jak-pozyskac-studenta\/","title":{"rendered":"&#8220;PROMOTING THE UNIVERSITY ABROAD \u2013 STRATEGIES FOR ATTRACTING STUDENTS&#8221; TRAINING"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>On September 11, 2024, as part of the NAWA project Direction@UKSW! Development of UKSW\u2019s internationalization through comprehensive support for foreign students and academic staff, a training session for UKSW staff was held titled &#8220;Promoting the University Abroad \u2013 Strategies for Attracting Students.&#8221; The training was attended by employees from the International Relations Department, the Communication and Promotion Office, and the Recruitment Office.<\/p>\n\n\n\n<p>The program covered topics such as the conditions of international marketing, presenting the university&#8217;s offer abroad (current trends in social media, communication with Generation Z), direct marketing, legal aspects of recruiting foreign students, the recognition of education qualifications, visa policy in relation to university promotion, as well as recruitment marketing \u2013 including what to prepare students for, recruitment systems, welcome and onboarding tools, and many other subjects.<\/p>\n\n\n\n<p>The training was led by Mr. Mieczys\u0142aw Pakosz, an expert who has been professionally involved in recruiting international candidates and foreign promotion for 9 years at the Office of International Cooperation at the University of \u0141\u00f3d\u017a. The session took the form of a mini-lecture, discussion, and exchange of best practices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/aa-1024x768.jpg\" alt=\"\" class=\"wp-image-9021\" srcset=\"https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/aa-1024x768.jpg 1024w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/aa-300x225.jpg 300w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/aa-768x576.jpg 768w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/aa-1536x1152.jpg 1536w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/aa-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/a-1024x768.jpg\" alt=\"\" class=\"wp-image-9023\" srcset=\"https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/a-1024x768.jpg 1024w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/a-300x225.jpg 300w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/a-768x576.jpg 768w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/a-1536x1152.jpg 1536w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/a-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/b-1024x768.jpg\" alt=\"\" class=\"wp-image-9025\" srcset=\"https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/b-1024x768.jpg 1024w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/b-300x225.jpg 300w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/b-768x576.jpg 768w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/b-1536x1152.jpg 1536w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/09\/b-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"286\" src=\"https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/10\/K1_logo_dopuszcz_wers_podstawowa_EN_RGB-02-1024x286.gif\" alt=\"\" class=\"wp-image-9166\" srcset=\"https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/10\/K1_logo_dopuszcz_wers_podstawowa_EN_RGB-02-1024x286.gif 1024w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/10\/K1_logo_dopuszcz_wers_podstawowa_EN_RGB-02-300x84.gif 300w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/10\/K1_logo_dopuszcz_wers_podstawowa_EN_RGB-02-768x214.gif 768w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/10\/K1_logo_dopuszcz_wers_podstawowa_EN_RGB-02-1536x429.gif 1536w, https:\/\/dwm.uksw.edu.pl\/wp-content\/uploads\/sites\/24\/2024\/10\/K1_logo_dopuszcz_wers_podstawowa_EN_RGB-02-2048x572.gif 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">The Project funded by the Polish National Agency for Academic Exchange under the Welcome to Poland Programme (2022).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 11, 2024, as part of the NAWA project Direction@UKSW! Development of UKSW\u2019s internationalization through comprehensive support for foreign students and academic staff, a training session for UKSW staff was held titled &#8220;Promoting the University Abroad \u2013 Strategies for Attracting Students.&#8221; The training was attended by employees from the International Relations Department, the Communication [&hellip;]<\/p>\n","protected":false},"author":592,"featured_media":9026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19],"tags":[],"class_list":["post-9164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/posts\/9164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/users\/592"}],"replies":[{"embeddable":true,"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/comments?post=9164"}],"version-history":[{"count":1,"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/posts\/9164\/revisions"}],"predecessor-version":[{"id":9168,"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/posts\/9164\/revisions\/9168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/media\/9026"}],"wp:attachment":[{"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/media?parent=9164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/categories?post=9164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dwm.uksw.edu.pl\/en\/wp-json\/wp\/v2\/tags?post=9164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}